DentaLife

What is DentaLife?
DentaLife is a full-color magazine that is customized specifically for your dental practice. Its high-impact, strongly visible front cover gives the consumer a reason to look inside. DentaLife’s content explains your philosophy on dental care, as well as delivering updated information, testimonials, and photographic examples about the latest techniques and procedures in cosmetic dentistry that you offer.

Is there a required minimum order of DentaLife publications?
Yes. Our experience of over 20 years confirms that the effectiveness of any successful marketing program is consistency. For instance, our suggested minimum print-run is 250,000 copies of DentaLife. This provides a marketing program with active distribution for over 18 months.

What is an exclusive marketing area?
The success of the DentaLife program lies in its ability to establish a marketing program that is both competitive and informative. When you sign up for DentaLife, we help you determine the zip codes to which we will market your dental services. We work with your local newspaper to plan a strategic distribution that allows your DentaLife to be placed in the homes of their subscribers, as well as their non-subscribers.

Will my zip code area be protected?
It has been our experience that once a dentist begins their DentaLife distribution, we receive calls from other dentists in the area requesting the same type of marketing program. Each DentaLife program is protected by the dentist’s chosen zip codes.

Besides being delivered through my local newspaper, how else can DentaLife be distributed?
DentaLife distribution can also include high-end grocery stores and health clubs, and other retail locations. This form of distribution has proven quite successful, because it allows DentaLife to be seen daily by shoppers. The cost for this program is based upon a six-month agreement with the distribution company. If you are interested in learning more about this very effective adjunct to your distribution, please let us know. The cost for this distribution can be added into your DentaLife contract. Many of our clients continue this for the term of their agreement because it has proven to be so effective.

Do you offer any other methods for distribution of DentaLife?
In addition to the newspaper and grocery store distribution, we also offer the opportunity to get your DentaLife into the hands of high-income homeowners via targeted shared mail and direct mail. If you would like to learn more about this very successful marketing advantage, we will be happy to discuss this with you. Many of our clients also opt to print an additional 10,000 or more copies of DentaLife to hand-deliver to offices near their practice. This is an excellent way to introduce your dental practice to businesses within a five-mile radius. You may also purchase DentaLife display racks to place in high-volume restaurants, hair and nail salons, office buildings, and other businesses around your practice.

Choose your marketing program wisely — do your research!
As with any effective and original marketing idea, there are imitators. It is important to do research on whatever marketing program you are considering, but realize that DentaLife is backed by a successful track record and years of experience in marketing cosmetic dentistry. Before you decide upon how to market your cosmetic dental practice, you need to know what you are getting. Included in your DentaLife program is a full-day, on-site visit to your practice with the following:

Professional Photo Session – includes cover photo (variety of poses to select from), headshots of the patients being used for testimonials, team photos (group and individual), and a family portrait (if you wish to include your family in your profile). We will be creating hundreds of high-quality digital images to choose from. You can also purchase a CD of images from this session for $995; however, these low-res images have restricted usage that permits Web site and in-office promotion only.
Interviews – to further personalize your DentaLife, we will meet with each of the patients that you choose to feature. They will be professionally photographed and given the opportunity to share their dental experience and how it has touched their life.
Marketing – a customized marketing plan is developed for your DentaLife program. When this is agreed upon, it is set into motion when your DentaLife is printed. Our entire program is turn-key. You and your staff are free to do what you do best: perform quality dentistry and care for new patients who found you through your DentaLife.

How do I get started?
Once you sign an agreement to do DentaLife, a 25-percent down payment is made to secure your area...then the fun begins! We schedule a convenient time for you, your team and your patients to be photographed and interviewed for your DentaLife. After this session, our team returns to Dallas to create and design a DentaLife that complements your practice. The anticipated time it takes to complete this phase is eight to twelve weeks. Once the design meets your approval, your DentaLife is printed* and quickly becomes a viable marketing tool for your practice as it is distributed throughout your community.

How much does DentaLife cost?
DentaLife is available in an 8-page, 12-page, 16-page and also an impressive 20-page premium format. Our 20-page premium format of DentaLife includes UV coating on the front and back cover. This gives DentaLife a shinier, more durable, high-quality appearance. You can also have an attractive UV coating placed on a 16-page DentaLife, for only 2¢ each.

A 25-percent down payment is required upon contract. Your down payment can be broken down into three consecutive payments.* Monthly payments, that are interest-free, begin thereafter until you have satisfied your DentaLife contract.
*25% of the total DentaLife contract must be satisfied prior to being printed.